Custom Dashboards

Built Around Your Business — Not a Template

Most dashboards fail for one simple reason: they weren’t designed around how the business actually operates. The KPIs don’t match reality, the data definitions aren’t consistent, and the layout doesn’t support decisions.

ANJ Digital builds custom dashboards — primarily in Power BI — that reflect your goals, your teams, and your data environment. The result is a dashboard people actually use because it’s clear, trustworthy, and actionable.

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What “Custom” Really Means

A custom dashboard isn’t just a different color palette. It means:

  • Custom KPIs based on your business definitions and success metrics
  • Custom data modeling so numbers stay consistent across reports
  • Custom views for different teams (executives, marketing, sales, operations)
  • Custom automation so reporting doesn’t require manual work
  • Custom storytelling so insights are easy to find and act on
Power BI dashboards

Power BI at the Core

Power BI is the foundation because it’s built for interactive reporting, scalable data modeling, and shareable insights. But the magic is in how it’s designed: a clean model, meaningful measures, and a layout that helps people make better decisions quickly.

I build dashboards that work at multiple levels: quick executive summaries at the top, with drill-down paths that let teams investigate root causes without getting lost.

Excel and R dashboards

Excel + R as Supporting Tools

Power BI is the final destination — but Excel and R are valuable in the build process.

  • Excel — structured inputs, lightweight planning models, stakeholder-friendly exports, and rapid validation.
  • R — advanced analysis, automation, transformations, and deeper statistical work when needed.

The goal is always the same: reliable insights delivered in a format that’s easy to understand and use.

Custom Dashboard Use Cases

Custom dashboards are especially valuable when you need to bring multiple systems together:

  • Marketing dashboards — SEO + paid media + conversion performance + ROI
  • Executive KPI dashboards — key metrics with drill-down clarity
  • Sales dashboards — funnel visibility, pipeline health, stage performance
  • Operations dashboards — timelines, quality, output, trends, performance monitoring
  • Finance dashboards — budget tracking, spend patterns, variance and forecasting support

How a Custom Dashboard Engagement Works

  1. Discovery & KPI Definition
    Clarify stakeholders, decisions, KPIs, and what success should look like.
  2. Data Inventory
    Identify sources, access requirements, refresh needs, and integration opportunities.
  3. Model & Metric Design
    Define the “single source of truth” logic so metrics stay consistent and trusted.
  4. Dashboard Design
    Create a layout that balances executive clarity with functional depth.
  5. Build & Validation
    Develop in Power BI, validate accuracy, and refine based on feedback.
  6. Automation & Delivery
    Configure refresh, optimize performance, publish, and support adoption.

Dashboards That Drive Decisions

The goal isn’t a pretty report — it’s a tool your team can trust. A custom dashboard should help you answer questions like:

  • What’s working right now — and why?
  • What’s underperforming, and what should we change first?
  • Where is ROI coming from, and where is budget being wasted?
  • What trends are emerging, and what should we do next?

Ready to Build a Dashboard Your Team Will Actually Use?

If you want a custom Power BI dashboard built around your business — with the right support from Excel and R — let’s talk.

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